Want to support this channel and help us preserve old films? Visit This color educational/training film is about how to sell cars to women. It is circa the mid 1970s.
Opening Credits: Chrysler logo (:07-:17). Our host introduces us to the word of the day - Women. An old timey woman looks at herself in a mirror. Another woman does the same. Another woman looks in the mirror as our narrator explains that women have come a long way. In the 1950s/1960s, womens role changed even more. A girl straight out of the 1960s fixes her hair. It is now the 1970s, short skirts and independence, a woman steps into the standing mirror and walks away
(:18-1:55). Our host steps into the same mirror. And pulls down a shade that reads: Selling to Women (1:56-2:22). Our host sits on a desk and explains. He flips through a magazine. Numerous ads are shown. Our host continues to explain. He opens a flyer: Women on Wheels (2:23-4:36). Service Department sign. Cars in a dealership being worked on. Women in different shots with cars. Thick carpeting and crushed velour shown in an automobile. A woman sits in a car. New advertising. Our host talks as a woman sits at a desk with a salesman in the background (4:37-6:25). Scenario #1 - A woman sits at a desk with a salesman and discusses her situation. Our host explains what is the best car for her (6:26-7:24). Scenario #2 - A woman sits at a desk with a salesman and discusses her situation. Our host explains what is the best car for her (7:24-8:09). Scenario #3 - Another woman sits at a desk with a salesman and discusses her situation. Our host explains what is the best car for her (8:10-9:00). Scenario #4 - A woman sits at a desk with a salesman and discusses her situation. Our host explains what is the best car for her (9:01-9:52). Scenario #5 - A woman sits at a desk with a salesman and discusses her situation. Our host explains what is the best car for her (9:53-10:51). Our host steps back up to the mirror, wraps up the film, and pulls down a THE END sign (10:52-11:18).
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