Advertising is everywhere online, but we’ve gotten pretty good at ignoring it. To win back our attention, advertisers have adapted to our digital viewing habits by remembering what we read and buy online, then using this information to sell us things they think we might like. While it may sound strange, this practice, called targeted advertising, has become very common. Targeted advertising is a form of online advertising that focuses on the specific traits, interests, and preferences of a consumer. Advertisers discover this information by tracking your activity on the Internet.
Targeted advertising has been part of the Internet experience since the late 1990s. Back then, companies tried to reach out to consumers online in much the same way they had on TV: by choosing ads that likely appealed to the broadest part of their audience. Then, in the early 2000s, Internet advertising got a little smarter. Companies began using browsing habits and other data collected from users to make ads more personalized, and promotions for all kinds of products and services began following people across the Web.
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